Yes. Elite Stock's Standard tier gives your operation a professional profile in the directory at no cost — no trial, no expiry. For businesses looking to do more, paid tiers unlock progressively more powerful marketing and visibility tools: Ally at $199/year, Supporter at $399/year, and Partner at $599/year, each with a broader set of features designed to match where your operation is and where it's headed. Visit the Elite Stock app or contact us at 250-514-1806 to find the right fit for your business.

Select gets your operation in the directory — a profile image, a summary description, your contact details, and placement in up to two breeder categories. It's a presence, but it's not a marketing tool. There's no sale calendar listing, no images beyond your profile photo, no video, and no news stories.

Premium ($399/yr) is where you shift from being listed to actively marketing. You get a full multi-paragraph profile, up to 5 images, a video, links to your sale catalogue PDF and online auction, unlimited breeder categories, and 2 news stories to keep buyers informed throughout the year. Critically, it includes one sale calendar listing — with its own cover image, sale profile, catalogue PDF link, video profiles, auction link, and supporting images. Unlimited profile updates are included. If you run one annual sale and want buyers engaged before, during, and after it, Premium gives you everything you need to do that effectively.

Elite ($599/yr) is built for operations that run more than one sale per year, or that want maximum reach on their primary sale. You get 10 images, 2 videos, 4 news stories, and 2 full sale calendar listings — each with the same rich multimedia treatment as Premium. The key addition at this tier is 2 front-of-phone sale notifications, which push directly to app users and put your sale in front of buyers at the exact moment you need their attention.Standard gets your business listed and discoverable at no cost — with a basic profile image, a short description, and your contact details across one category and one location. It's a solid starting point if you want to establish a presence on the platform.

Ally ($199/yr) is where your profile becomes genuinely compelling — custom imagery, a full multi-paragraph description, up to 3 photos, 3 categories, and 2 locations. Buyers searching by category or browsing your profile get a complete picture of your business.

Supporter ($399/yr) adds the active marketing tools — a profile video, a direct link to your current sales or promotions, a supplier news story to keep your audience informed, and a digital coupon to drive traffic and repeat business, across 5 categories and 3 locations.

Partner ($599/yr) is built for businesses that want maximum visibility — 10 images, 2 videos, 2 news stories, 2 digital coupons, unlimited categories, and 4 locations. If you serve multiple regions or run multiple product and service lines, Partner ensures you're found everywhere you operate and remembered long after the first visit.

Yes. Every Elite Stock breeder profile has its own unique web address that can be shared anywhere - on business cards, at sales, or in your email signature. If you have a custom domain, it can be redirected directly to your profile page. For operations without a dedicated website, your Elite Stock profile functions as a complete, professional digital home that's searchable by Google and accessible on any device.

On the paid tiers, yes! You have unlimited changes so can make editions or deletions anytime throughout the year. Simply contact us, let us know what changes you would like and we take care of them for you. You will be notified to check for accuracy once the changes are complete.

Use our online order form or contact the Elite Stock team directly. We'll walk you through the setup and get your operation in front of buyers quickly.

You can feature individual animals for sale, including images, video and a link to their pedigree on the brand association website, within both your profile and sale listing. This gives serious buyers direct access to the genetic data they need to make purchasing decisions without leaving the app. There is a fee for each animal profiled which varies between $8-$10/per animal depending on your paid tier.

Upon your approval of the profile, you will be invoiced on the first day of the following month, then yearly after that. You can cancel at any time. Invoices can be paid by credit card, electronic funds transfer or cheque made payable to Sommer Digital. If you have any questions or specific billing requirements, please contact the Elite Stock team at 250-514-1806 or oliver@sommerdigital.ca to discuss payment options.

In many cases we can build your profile from accessible assets we find online, including your website, sale catalogue and social media channels.You are welcome to provide direction and submit assets at anytime. We want to make this easy for you.

To make it easy, we have created three ways to submit the information for your news stories. The first is to have an interview with our virtual reporter. We have developed this solution specifically for the busy rancher. The virtual reporter will ask you the appropriate questions that need to be answered so we can develop the story. The second option is to send us the information you have and we can compile the story from their. If you have someone who has written the story, you can submit that as well. Make sure you always include at least one image.

Yes. Many purebred operations run more than one breed, and Elite Stock's breeder profiles are built to reflect that. Premium and Elite tier profiles support unlimited breeder categories, so if your operation offers both Angus bulls and Hereford females, or runs a dual-breed production sale, your profile can be listed across all relevant breed and sex categories. Select tier profiles are limited to two categories, which may not be sufficient for multi-breed operations. If you run more than one breed, Premium or Elite ensures buyers searching for any of your breeds can find you.